The A to Z guide to social media

alphabet stamps

alphabet stamps (Photo credit: river seal)

Sometimes it’s worth getting back to basics.  Here is a compact roadmap to social media – compiled as an easy-to-follow A to Z guide.

Access. Some companies still deny access to social networks at work.  According to a Cisco study, 33 percent of college students and young professionals under the age of 30 say they would prioritize social media access over salary in accepting a job offer.

Balance. Brands and people should balance the amount of time they spend on social media and the amount of time they spend on each of the different social media networks.

Channels. Don’t get caught up in social media channels – instead develop a social media strategy.

Democracy. According to some reports, social media has sparked democracy. What do you think?

Engagement. Social media provides brands with direct access to their primary audience: customers. Read 21 rules for social media engagement.

Facebook. Despite some people getting frustrated with Facebook, it is still the top social network a majority of us still use. According to Business2Community, 77 percent of B2C companies acquired customers via Facebook.

Google+. This is now the second-largest social network. Google+ is appealing to many because of three reasons: search results, hangouts and the new Communities.

Humanize. Social media is humanizing brands. Humans connect with humans – not with brands or logos. Social media helps tear down the traditional walls that large organizations put up. Read 10 ways to humanize your brand on social media.

Instagram. Despite Instagram recently losing 25 percent of its daily active users, it is still the choice of photo sharing today. Read 5 things brands can learn from the Instagram fallout and 3 ways to grow your Instagram community.

Journalists. We are all now citizen journalists. In other words, we all play an active role in the process of collecting, reporting, analyzing and disseminating news and information. Remember how social media played a big role in the US Airways airplane crash into the Hudson River.

Knowledge. You can learn a lot on your social networks. As a job seeker, you can learn about your future company before you interview with them. As a brand, you can learn about the digital body language of your customers.

LinkedIn. This network keeps growing with more than 200 million users. It is the top social network for many B2B companies (read 7 steps to LinkedIn success for B2B companies). Their new endorsements feature has negative and positive reviews but the jury is still out. In the meantime, you may want to read how to make the most of LinkedIn endorsements.

MySpace. Justin Timberlake is bringing sexy back to MySpace. But is it enough? Only time will tell but it is worth keeping an eye on. Read 5 things marketers will love about MySpace.

News. People now go to Twitter or other social networks to find out their news since it can break faster than through the traditional media outlets. Read how social media is taking over the news industry.

Openness. Whether you like or not, you are learning a lot about your friends and brands than you ever did before … the good, bad and the ugly. Social media is breaking down the traditional “walls” of information that friends or brands put up.

Pinterest. This network has exploded. It is on its ways to becoming a household name in social media. Pinterest is addictive and it recently launched business pages. Read 5 ways brands us Pinterest to authentically connect.

Quora. With the death of LinkedIn answers, this Q&A site has a lot of potential. Bing has integrated it into its social search. Read 9 ways to get more out of Quora.

Relationships. This is what social media is all about. Connecting with others.

Slideshare. This is the most underutilized site out there. Read 7 reasons why B2B marketers should love SlideShare and 11 ways to use SlideShare for content marketing success.

Twitter. Twitter is where a lot of news breaks these days. According to Twitter, there are over a billion tweets sent every three days.

Universe. Social media opens up your world to the entire universe, not just your city, town, neighborhood or street. You can connect with people all over the world with a couple of clicks.

Voice. It is important to find your authentic voice in social media and craft your own voice. Read how 5 brands crafted their social media voice and 5 tips to strengthen your company’s social media voice. Have you developed your own personal social media voice? What about your brand’s voice? Read 20 great social media voices and how to develop your own.

Widgets. Social media networks have developed stand-alone applications that you can embed into other applications like a website or a desktop. Some of the top social networks widgets: Twitter, LinkedIn, Facebook, YouTube and Pinterest.

X-factor. Social media is changing the game. It can be hard to truly describe social media’s influence on marketing, public relations, organizations and people but social media is changing worlds.

YouTube. Gangham Style video on YouTube now has more than 1 billion views. Need I say more about the popularity of this social network?

Zest. In other words: vigorous and enthusiastic enjoyment. This is what social media is all about. People enjoy spending time on social media. In the United States, people spent 121 billion minutes on social media in July 2012, according to Nielsen’s 2012 social media report. That is 6.5 hours per person (if every person in the U.S used social media).

What would you suggest as alternative letters to this list?

3 responses

  1. […] Forsythe Technology’s senior communications manager Matthew Royse recently assembled a very handy A to Z Guide to Social Media. […]

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  2. Reblogged this on Cheeky Social Marketing and commented:
    A really great break down of social media…from A – Z, well worth the read!

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  3. […] A version of this article was originally published on Knowledge Enthusiast. […]

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