Category Archives: PR

10 tips for getting more done with less effort

Time Expired

These days it seems like we don’t have enough time in the day to do everything we need to do. How often have you heard: There are not enough hours in the day! I have no time to work out. I don’t have enough time for social media. Whatever the excuse is, we all have a lot on our plate.

So the question is: how does one find more time in the day?

Here are 10 time management tips that you may be overlooking:

1. Ask smart questions about your email inbox.

Let’s face the facts. We live in our email inbox—whether it is your work or personal email. Are we asking ourselves the right questions when it comes to our email? Can this email wait until later? Does this email need my attention right away? Can I direct that person to someone else? Am I really ever going to ever respond to this email? Is this email just an FYI, is there action required or is it for my files? The key is to be aggressive when it comes to your email inbox. Will you really need this email 6 months or a year from now? No? Delete. You may want to read 4 steps to inbox zero.

2. Keep your emails short and sweet.

Don’t send one-word emails but get to the point fast. As they say in the journalism world: don’t bury the lead. For example, change the email subject line when an email changes topics. You may want to read 6 CEO productivity tips to steal for yourself where it talks about that you should think about your emails like you do with your tweets (limit them to 140 characters or less.

3. Take advantage of web tools.

Like it or not, organizations and users are going to the cloud. Think Adobe’s acceleration its shift to the cloud. Learn how to take advantage of web tools like Adobe’s Creative Cloud and free tools like Pixlr Editor. File sharing tools are also making it easier for collaboration. You may want to read 22 file-sharing tools for easy collaboration.

4. Pick web browsers that don’t slow your system down.

Internet Explorer has features that slow your browser experience down so users are switching to Mozilla’s Firefox or Google Chrome that are faster and include useful features like bookmark syncing. Chrome has recently passed Internet Explorer to become the world’s most popular web browser. The key is to get the most of your web browser space with extensions like Hootsuite’s Hootlet and minimizing bookmark icons. You may want to read 6 ways to maximize your browser real estate.

5. Lose the clutter in your work or home office.

Do you have a lot of clutter in your work or home office? Clutter can drain you. It can frustrate you. It can make it difficult for you to accomplish things. You should think about how you cause clutter and how your office or home design creates clutter. Working in the right workspace can help you get more done with less effort.

6. Discover how you are spending your time.

How do you spend your time every day? You may want to fill out your own Wheel of Productivity. Then, give it a hard look. Are you spending enough time to the colors that matter most to you? Another good way to find out how you are spending time is to fill out your calendar with tasks you accomplished that hour or half hour. Then, look over the past month. What did you accomplish? When did you accomplish the most—the morning or the evening? If you don’t know already, it may tell if you are morning person or evening person. You may want to read how your body clock affects your life.  

7. Get your calendar under control.

Don’t fill up your calendar with standing meetings. These meetings may be good if you are not doing anything else but evaluate whether certain meetings have taken their course and need to be restructured or canceled altogether. Another way to reduce time is by bundling meetings by location. If you are traveling back and forth from a certain location, reduce the travel time by booking all your meetings in that location in one day. As Stephen Covey said, “the key is in not spending time, but in investing it.” Are you investing in your time the right way?

8. Run meetings more effectively.

You have probably been in those meetings are a waste of time. Do they start on time? It is common across corporate America for meetings to be a waste of time, not fun, and to start late. So how does a meeting run more effectively? Have the person who organized the meeting discuss the goals of the meeting. Make sure that he or she gives “homework” assignments either before or after the meeting so people know what to expect for the meeting or what to do for before the next meeting. Another time is to book the meeting for the length you need. Most meetings will go the full 30 minutes or hour if that time is booked for that. As Parkinson’s Law states: “work will fill the time available for its completion.”

9. Manage your energy not your time.

The key to managing your energy is to take breaks every 90 minutes. It helps you better work with your body’s natural rhythms. It is simple concept: spend energy more wisely and you will have more of it. The key is to be conscious of the ways you are building rest and renewal into your day. You may want to read 6 ways to use less energy to get more done.  

10. Get a good night’s sleep.

Are you getting enough sleep? According to the Centers for Disease Control and Prevention, insufficient sleep is a public health epidemic. How much sleep you need depends on you and as we get older. Adults generally need seven to eight hours but according to a national health interview survey, nearly 30 percent of adults report getting less than six hours of sleep. To make sure you get sleep you need, try to go to bed the same time every night, avoid large meals before bed, and avoid caffeine and alcohol right before bed. You also need to get good, deep sleep. You want to ready about an iPhone app that promises no more sleepless nights.

In the end, managing your time well is taking the time to ensure you prioritize tasks based on importance and urgency.

What productivity tips would you add to this list?

10 steps to building and managing your personal brand

Personal Branding Formula

Personal Branding Formula (Photo credit: stefano principato)

“All of us need to understand the importance of branding… we are CEOs of our own companies: Me Inc. …our most important job is to be head marketer for the brand called you,” wrote Tom Peters, an American writer on business management practices, in Fast Company. Are you branding yourself in everything you do and developing and refining your personal brand?

What is a personal brand?

Personal branding is also knows as your career or professional brand. It is the way you present yourself to your colleagues and your network online and off. With the growth of LinkedIn, blogging, social networking and people use search engines all the time, it is important to portray your brand in a positive professional light. Just like a company differentiates itself to stand out from its competitors by identifying and articulating its unique value proposition, you should do the same. If you take a proactive approach to your personal brand, it can benefit your career.

There are 10 key steps to help you develop and take control of your personal brand.

1.    Search the major search engines (Google, Bing and Yahoo) to search your name and its variations

What are the search engines saying about you? Is there someone else in the world that has your same name? Is your identity correct online? If there are variations of your name, have you search those names? The first place to start with your personal brand, especially online, is to find out what is being said about you and what information comes up first in the search engines about you.

2.    Clean up your web presence

Are you looking to do some “spring cleaning” because you don’t like what you see? You may want erase some of yourself from the Internet by using a tool like justdelete.me. This website ranks the process of erasing yourself from easy to impossible. Social networks like Twitter are easy to delete while others like Pinterest are impossible.

3.    Proactive create your online reputation with free tools

Create your own personal website that lists all of our social networks with a free tool like about.me. Or use brandyourself.com that will give you a letter grade relating how your name ranks in search results. Read 10 free tools to manage your personal brand and online reputation. Also, launch a blog (see step 7).

4.    Claim your social media profiles and your personalized URL on LinkedIn

Have you protected yourself from cyber squatters when it comes to your social media profiles? To ensure you secure your desired username or vanity first, visit namechk.com to see if it is still available. You should also secure your personalized URL on LinkedIn. It also may worth creating a Google+ account to ensure you should up on the right hand column of search results. You may want to create a Twitter account to share helpful information with others. I found that my Twitter and LinkedIn accounts to show up near the top of my search results since I share a lot of articles through these networks.

5.    Buy your own domain name (even if you are not using it yet)

Do you own the URL of your name? If not, you should secure it at a website registrar like godaddy.com or networksolutions.com. You may want to read 3 reasons why buying a domain name for your child is a good idea. By owning your own domain name, you can be sure that if you use that URL, you will rank high in search results. If you don’t own your name, you are leaving your online reputation in the hands of the unknown. Purchasing your name is around $10 to $15 a year. Read why you need a domain strategy.

6.    Set up an ongoing monitoring alert system

It is important to constantly monitor what is being said about you online. Set up Google Alerts or Talkwalker Alerts, a free alternative to Google Alerts. When you create the alerts, make sure you put your name with and without quotation markets. You should also include the different variations of your name.

7.    Launch a blog where you can publish content and show your perspectives

I found that my blog is ranked within the top 5 search results in Google. You may want to create and publish content on your blog using a platform like wordpress.com or blogger.com. Read best free blogging websites. When you do start up a blog, remember the Internet is a copy machine. Think before you publish. If you get angry or emotional reacting to something you see online or someone else is provoking you, you may want to email yourself first or ask yourself: would my parents, friends or colleagues like to read this post? A blog is a great way to demonstrate your personal brand. It helps you position yourself in a way that you want to be seen. A blog helps you grow your network beyond your work colleagues, may position yourself as a thought leader at your company, demonstrates your expertise on a topic or topics and shows that you know how to write and communicate (skills your current and potential future employer value).

8.    Take some time to get to know yourself and share helpful content on a regular basis

What do you want others to think of you as online? What types of articles do you share with others? Are they personal growth articles, leadership articles, career articles? What do you want to be known for? Your personal brand reflects who you are. It is important to really know your strengths and weaknesses and do what you love. If you can’t blog, do you share useful tips to your colleagues about the industry you work in or how to do PR or marketing better? By learning who are you and what you are good at, you can better take control of your personal brand.

9.    Create your elevator pitch and key messages

Just like a company brand creates its elevator pitch of who the company is, why it is unique and different, and why you should care, the same goes with your personal brand. Do you have your elevator pitch created and validated? What are your core or key messages? A good example of where you should really have your elevator pitch down is your LinkedIn summary section or your bio page on your blog. That paragraph or two should sum up your personal brand in a short, concise and compelling way.

10. Develop a feedback loop with those you trust and evolve your personal brand

Just like company brands change over time, your personal brand is constantly changing and evolving. As you gain more work and life experiences, your brand changes to reflect who you are at work and in life so it important to build a feedback loop with friends, family, colleagues and others you trust so they are helping you polish and refine you and your personal brand.

As Jeff Bezos, founder of Amazon, one said: “Your brand is what people say about you when you’re not in the room.” Do you know people are saying about your personal brand online and off? Are you taking steps to build, polish and refine it? The key is to remember your personal brand is more than just your job, it is your career. It is the brand called you!

What helpful tips would you add to this list?

5 common social media mistakes and how to avoid them

Photo Credit:   All rights reserved by infekted.it

Photo Credit: All rights reserved by infekted.it

Social media can help grow your personal and company brand, if done right. If social media is not done properly, it could send the wrong message to your community and it could hurt your brand. It is important that you don’t put your social media on autopilot and you don’t neglect it. Social media takes a lot of care and feeding.

We have created a list of five common social media mistakes and how you can avoid them.

1. Not customizing your message to the social network

How many times have you seen @ signs on LinkedIn? Probably a lot. Do you listen to those messages when you know they are for another social network? Probably not. What about learning about LinkedIn on Twitter? Are you really going to read an article about LinkedIn tips on Twitter? It is a common mistake that people make is not customizing posts for each platform.

The fix: Remember what the purpose is of each network is and its ins and outs. LinkedIn is a social network for professionals; therefore, your posts should be more professional. Facebook is a network for friends; so these posts should be less formal, more casual. Remember to cater your message to the platform. For some that is communications 101 but for others that is a common mistake.

2. No strategy

Have you ever asked yourself why you are on Facebook? What about Twitter? Are the people your company trying to reach on that social network? Are your friends still on Facebook or have they left for another platform like Instagram? Who are you trying to communicate with? Before you or your company joins a social media platform, ask yourself: why?

The fix: Create a social media strategy. Having an intern manage your company’s social media presence is a big mistake (here are 11 reasons why). A seasoned and experience professional should be handling your company’s social media presence because he or she knows your business well and can avoid crises.

3. One-way communication

Social media is not a platform to blast messages one way. It is a way for people and brands to listen, learn and engage. How often do you see a brand or person never respond to a post or a message they sent? How often do you see questions or concerns go unanswered by brands and people? It shows a lack of understanding the true essence of social media: being “social.”

The fix: Social media is way to humanize brands (here are 20 tips on that topic) and open up possibilities for people to connect with people around the world. Social media is a platform for two-way not one-way communications. For everyone @ mention on Twitter, reply back. It doesn’t take a lot of time to say thank you to your followers who care about you or your brand.

4. Selling. Selling. Selling.

Social platforms are not for selling. People don’t join social media networks to be sold to. They join them to converse, see what others are doing and learn about the world. How often do you see posts about companies talking about themselves too much?

The fix: Share news and expert content that is helpful and shareable. Find a balance of posts that promote others and you or your company once in a while. Share content created by your colleagues and industry experts. Be helpful not salesy.

5. Inconsistent or no posts

How many times do you see a company create a social network but they haven’t posted in months or years? The page looks like a ghost town. For example, how many Twitter accounts have you seen where the person still has an egghead and has never tweeted? Inconsistent posting on social sites can say more to your followers than what you are actually posting. Would you work with a company that didn’t care about its social media presence? How you would be treated as a customer? Would you get neglected as well?

The fix: Make sure you post at least once a week. On some social networks, you may want to post once a day but you don’t want to clutter your followers’ feed. For example, Twitter is a much faster moving feed so posts can be much more frequent than Facebook. On LinkedIn, you may want to make an update at least twice a week because your home feed on that platform is getting more activity recently with the launch of sponsored updates.

What would you add to this list? What are you seeing that others are doing wrong on social media?

This post is courtesy of guest blogger Cassandra D’Aiello, social media manager at Perspectiv3

10 free tools to manage your personal brand and online reputation

Personal branding dilemma

Personal branding dilemma (Photo credit: stefano principato)

Do you Google yourself and find another person with your same name pops on the screen?

Want to prevent a recruiter from seeing those drunk college photos that your friends posted on Facebook?

Want others find out quickly who you are, what you do and what content you are sharing online?

If your answer to all those questions is “yes” then you will want to monitor and be proactive about your personal brand and online reputation.

Managing your personal brand and online reputation is not an easy task but here are 10 FREE tools that can help:

1. BrandYourself

This website is a great way to manage and take ownership of your search results. This tool makes sure that the search engines like Google and Bing find the “real” you and not someone else who may have a name close to your name (or in some cases the same name). It helps you put your most relevant results at the top and improves your personal brand.

BrandYourself

2. About Me

This website helps you create your own personal homepage that is a central place for all of your online website properties like LinkedIn, Twitter, Facebook, Google+, Instagram and blog. This tool can help you improve your presence on the web and help others quickly learn about who you are and what you share online.

About.Me

3. Social Mention

This tool sends you alerts of your keywords. It analyzes when you are mentioned and how important those mentions really are. In other words, it is social media search engine. It searches user-generated content like blogs, bookmarks, comments and videos.

SocialMention

4. Who’s Talkin?

This tool is similar to SocialMention in that it alerts you of your mentions. It helps you search for conversations that you care about the most.

whos-talkin

5. NameChk

Want to know if your name is available on a social network? This tool is helpful in making sure you secure your domains and don’t let cybersquatters steal your name on social networks. It helps you figure out if your desired social media username or URL is still available on tons of social networks.

namechk

6. HootSuite

This tool helps you manage and measure your social media presence in one simple dashboard. You can manage multiple social media profiles, schedule messages and tweets, track mentions of your name and analyze social media traffic.

hootsuite

7. Google Alerts

These alerts are still a must-do today for searching for the keywords you want to know about such as your name or nickname. It also helps you stay up-to-date on keywords you are interested in like public relations, content marketing, brand journalism or social media.

google-alerts

8. Google’s Me on the Web

This tools notifies you when your personal data like email address or phone number gets published online. This helps you keep up-to-date on what information is being published about you and whether you need to take action or not.

google-me-on-the-web

9. Yasni

This tool can help you search for a phone number, email address, profession and location of any person. The tool provides news and links about any individual.

yasni

10. Naymz

This tool measures and manages your social reputation. This tool gives you a score based on how people find you. You can calculate your social influence and earn badges/endorsements of your strong reputation and influence like Klout does.

Naymz

What free tools have you found helpful to manage your personal brand and online reputation?

The 7 Cs of a successful social media strategy

A lot of people and companies decide, after using social media for a while, that they need a strategy. Of course, that approach is like putting the cart before the horse. To ensure success, think about your social media strategy in the context of the seven Cs.

1. Community

Like all good communication, it is best to start by determining your target audience. Where do they spend time online? What social media channels do they use? Before your social media efforts can take shape, you should listen and learn about your community. For example, a B2C consumer goods brand like Oreo, one of their top social media communities is Facebook. Their recent salute to the Mars landing was a huge hit with their 27 million Facebook fans. For a job seeker, he or she will most likely find a community on LinkedIn because according to a recent survey, 93 percent of job recruiters use LinkedIn to find qualified candidates.

Finding out where your community interacts on social media is the first step of a successful social media strategy. It is important to first determine what type of conversations are taking place about your brand and in your industry before engaging in a community or building a community from scratch. If you decide that your brand should build a community from the ground up, you should learn from Gini Dietrich (@ginidietrich) and how she build an engaged community on the popular Spin Sucks blog or you may want to talk to Mark Ragan (@markraganceo), the publisher of the Ragan’s PR Daily.

2. Content

After you figure out how your community engages with social media, you should next figure out what content you are going to share with your followers. For example, if you are looking to grow your personal brand, what articles are you going to share to highlight your expertise about your job or personal interests? If you are a company, how can you show your clients and prospects that you are a thought leader or that you are trying to make their lives easier? To learn more about the importance of content, you may want to read the Content Marketing Institute blog.

3. Curation

You can’t think about content, without mentioning curation. Curation is a way of sharing other people’s content. According to Beth Kanter (@kanter) in her post Content Curation Primer, content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way. Rohit Bhargava (@rohitbhargava) in his post Manifesto for the Content Curator defines a content curator as someone who continually finds, groups, organizes and shares the best and most relevant content a specific issue. Content curation is one of the easiest ways to share content because you don’t have to create anything. This leads well into the next “C”: creation.

4. Creation

Creation is the act of creating content online, whether it be in the form of text, images or video. If you have posted a blog post, uploaded a video to YouTube or took a picture and posted it to Instagram, you are in the creation business. One of the ways to help you create content is to create an editorial calendar. It may be helpful to use this editorial calendar template. If you don’t like spreadsheets, then you may want to consider using an application like Divvy. For the more advance content creators, using a content marketing software platform like Kapost should be something you consider.

5. Connection

After you have either curated and/or created content, the next C is the physical act of sharing content. This C is about connecting with your community and getting a deep understanding of what your target audience likes about your social media activities and strategy. Based on measurements and data, what content are your communities attracted to and willing to share with their friends and colleagues?

Many brands today have created buyer personas so they can better understand and connect better with their target audience. In other words, personas are fictional representations of your ideal clients, based on real data about demographics, online behavior, along with educated assumptions about their history, motivations and concerns. On the personal branding side, use these 5 tools to manage your relationships online.

6. Conversation

This C is all about having a conversation with your community. This C is very similar to the community, but the important difference is the actual engagement part of communicating with your communities. To help you with this concept, learn the 3 key social media conversation starters.

7. Conversion

The seventh C is conversion. You can’t talk about social media without having a return on investment (ROI) conversation. The important thing to remember here is that your social media strategy should be tied to your business strategy. To help you get started, you may want to look at these 14 social media ROI metrics.

When thinking about this from the company perspective, it is important to remember to look at it two ways: the external view by your clients and prospects and the internal view by your employees. To develop a successful social media strategy, it is important to communication, convince and most importantly, convert social media into action, both externally and internally. Whether your social media metrics are at your company, they will be boil down to three main categories: awareness, sales and loyalty.

On the personal branding side, social media is a way to help you advance your career—whether it be successfully climbing the corporate ladder or launching a successful business. You can judge the success of your personal social media strategy by whether or not you are top of mind with your network and whether it helps you get that interview or land that perfect job.

One of the ways to maximize conversion with your social media strategy, you may want to learn about the social media maturity model. According to Forrester, there are 5 main stages of social media maturity and adoption.

More than 7 C’s

In conclusion, a successful social media strategy should include: finding and engaging your communities and/or building a new community; making sure you have the right mix of content curation and creation (according to research, the sweet spot of curation to creation is 60-40); connecting well with your community; having relevant and meaningful conversations; and converting on your goals. Just like the 4 P’s of marketing has grown to the 9’s P’s of marketing, I am sure there are more C’s than seven. What C’s would you add to this list?

Some additional resources

You don’t have to take my word for it. There is a lot of great information online about developing a social media strategy. Some my favorite blog posts on this topic include the post by Amy Porterfield (@amyporterfield) on the Social Media Examiner about the 3 steps to an effective social media strategy, the post by Jay Baer (@jaybaer) on his blog Convince and Convert about how to develop a social media strategy in 7 steps and the post by B.L. Ochman (@whatsnext) on Mashable about the three things you should know about social media strategy.

5 ways to create expert content with limited resources

 

In the world of tighter budgets, less staff and more workflow, who has time to write content?  How much do you have to write to be effective? Why write it at all?

A recent business study showed that 75 percent of buyers are likely to use social media in the purchase process and 55 percent of B2B survey respondents search for information using social sites.  Remember all those social platforms you put up for your company? Better have something to say on them, or better yet, have something to pass along. Content is your currency, make it worth sharing within your target community!

Below are five ideas on how you can create expert content, with limited resources:

1.    Curate

This is the cornerstone of a robust content management program. Similar to a museum curator, you don’t create the artwork; you collect and assemble it into a relevant showpiece. This involves organizing just where you are going to get your content from, and that’s not Wikipedia. A well-organized collection of useful information will motivate your audience not only to read, but also share with others.

Just ask Guy KawasakiHe’s a master curator, employing a staff to help sort through the mountains of information buzzing across the web. In fact he uses Twitter to send folks to his website at Alltop.com by tweeting links to his “online magazine rack,” in other words, the content he has aggregated from original sources.

Trusted, credible sources are key to curating good content. Start by building a go-to list of sites that you rely on regularly. For me, as a social businessperson, a few I subscribe to via email for updates are:

In addition, I use Facebook to like pages such as Mashable.com/tech to get all the technology news by the master curated site on the web.

2.    Crowdsourcing

Here’s yet another way of collecting knowledge from different sources, where the aggregated collection is the value. You’ll want to ask subject matter experts in your network a specific topic based question or two and aggregate your findings. Here’s an example of expert shared tips, which makes for a perfect published piece: Laptop Life Tips: Experts Share 10 Tricks To Make Your Computer Last Longer.

Or you can take a more public poll. Facebook recently added a Poll app called “Ask a Question.” Survey Monkey also allows free surveys and gives you a link to drive traffic to. LinkedIn Answers offers a chance to ask industry professionals for feedback and opinions.

Here’s a question: “What percentage of your marketing budget are you going to use on creating content this year?”

3.    Comment

I just read a story about Big Data and where it’s headed. Well, if I’m a systems architect, I just may have a lot to say about that. I cite the story, and then add my commentary. It’s also good practice to notify its author and build a warm relationship. Follow him/her on their social sites as well, you’re building press credentials for later.

4.    Use Numbers and Lists

Research shows that the highest rated posts on the web organize their content into numerical lists. 5 ways to create content, 3 top server consolidation methods, 7 of your favorite blogs (this one included). A list that is well sourced and has meaning will inspire your readers to comment and engage.  No room for fluff here. Quality is the key as shown in this article by HubSpot, “The Top 10 Qualities of High Quality List Posts.”

5.    Interview

My colleague, Kathy Tito, from New England Sales & Marketing does this very well. In “The Bootstrap” blog, she finds people of interest in technology marketing and interviews them Q and A style in a candid, no-nonsense way. Not only does it make for some great storytelling, but also she has acquired some great business contacts along the way.

What would you add to this list? How are you creating content with limited resources?

This post is courtesy of guest blogger Anita O’Malley, who is a social and marketing business communications expert. She recently curated her own company, Perspectiv3. She can be reached at anitaom@perspectivmarketing.com

When is the best time to tweet?

A typical Deutsche Bahn railway station clock

(Photo credit: Wikipedia)

We all want our tweets to get noticed, read and retweeted—whether they are your personal tweets or you are tweeting on behalf of a brand.

The purpose of this blog post is to give you some information about what research says about the best time to tweet and show you some tools so you can tailor your tweeting times to your followers’ habits.

Time of Day

According to the Twitter vs. Time infographic produced by the marketing company Lemon.ly referencing Twitter and Sysomos data, the most traffic on Twitter occurs between 9 to 11 a.m. ET and 1 to 3 p.m. ET. According to Hubspot Social Media Scientist Dan Zarrella’s research, the best time to tweet is 5 p.m. ET. The takeaway: Spread your tweets out throughout the day with an emphasis toward later in the day.

Time Zone

Pulling data from Dan Zarrella, the Science of Social Timing infographic created by KISSMetrics, shows that the breakdown of tweets in U.S. 48% of tweets are from the East Coast, 33% of tweets are from the Central time zone and 14% are from the West Coast. It is important to remember that nearly 80% of the general U.S. population is located in the Central and Eastern time zones. The takeaway: Think East Coast time.

Day of the Week

According to Dan Zarrella’s How to Get More Clicks on Twitter, you are more likely to get clicks on your Twitter links toward the end of the week and weekends. From my personal experience, I have been successful with Sunday evenings. In terms of followers clicking on your Twitter links, followers are more likely to do so on Friday, Saturday and Sunday. The takeaway: Don’t forget about the weekends.

Tools

Optimizing you or your brand’s daily tweeting habits is important in making sure you reach your followers. I found 13 tools that can help you figure out and maximize the timing of your tweets.

1. WhenToTweet. This tool will help you figure out when most of your followers are online.

2. TweetWhen. This free tool shows you the best times to tweet based on your past 1,000 tweets.

3. Tweriod. This free tool looks at you and your Twitter followers’ tweets to provide times on when you should tweet.

4. TweetStats. This free tool will show you detailed analysis of your best tweeting time.

5. Timely. This free tool analyzes your past 199 tweets and figures out the best time slots for you to tweet.

6. Tweue. This free tool is basically a Twitter queue that will evenly space up to 10 tweet from 15 minutes to eight hours apart.

7. TweetReports. This free tool gathers the stats from your top 25 influential followers and analyzes the times where keywords are talked about the most, and when you may want to participate in these conversations.

8. Lookacross. This paid tool (30-day free trial) to find the best time to reach people.

9. 14Blocks. A paid tool ($5-$49/month) that analyzes your followers’ activities to find out the best times to tweet each day of the week.

10. Socialflow. A paid tool ($1 for first month) publishes your content when it will resonate the most with your Twitter followers.

11. Hootsuite. A free web-based social media dashboard that allows you to queue up and post updates in a timely fashion.

12. Buffer. This free app allows you to add articles, photos and videos to it anytime of the day and then it automatically shares them throughout the day

13. TweetDeck. This free tool allows you to schedule tweets and can help you manage your social media platforms.

Conclusion: Success Lies in Frequency Not Timing

In the end, success on Twitter does not rely on when you tweet but how frequently you tweet. Not too much but not too little. If you post at least 5 times a day, spaced throughout the day, you will mostly likely achieve the maximum impact of your tweets.

7 ways social media is changing PR

Social media is a game changer for public relations. It is bringing new challenges and opportunities to the profession and to savvy pros. I have outlined seven ways that social media is changing PR.

  1. Two-way conversation. PR pros can no longer blast out information about their brand or client and expect to succeed. Consumers and journalists have come to expect that they won’t be “spammed” and will be answered quickly and in a personal manner. Timely, two-way communication is the “new normal.” Listening, engagement and thought leadership are now three areas that PR pros manage.
  2. Digital communication. PR pros need to know the latest digital tools, including social media monitoring tools, Twitter, Google Analytics. They need to understand blogging and the tools that come with that. We need to understand the nuance of communication for different online communities. (ie. between communicating on Twitter and/or Facebook.)
  3. Research. The social networks offer a wealth of information to PR pros on target markets, customer service, and media they want to pitch. They can now create new opportunities that may not have been available before without social media.
  4. Journalism is changing. Traditional media is no longer the “go to” source for information. The news can “break” from anywhere and the general public has become citizen journalists. For example, look at the U.S. Airways crash into the Hudson River or Michael Jackson’s death. The consumer no longer relies on big news organizations to be on the scene for news. Companies are, in essence, becoming media companies and their PR pros are becoming publishers. Be sure to read How is Social Media NOT Journalism?
  5. Faster and more visible communications. In our 24/7 customer-centric world, social media has increased the potential for complaints and the visibility of this negative outcry. Since we live in a social network, crises happen faster, and response time must be as well. It is important for PR pros to develop their organization or client online presence BEFORE a crisis happens. Because technology is always changing, the crisis plan needs to become a “living” document that helps give an immediate and well-informed response to the latest information.
  6. Analytics. PR pros need to understand and use math everyday. Social media can better help track the return on investment, including direct costs of staff time spent using the tools, and measurement of the traffic it drives to a company’s website.
  7. Organizational hierarchy change. Internal and external communications have been democratized thanks to social media taking out the extra layers such as a direct line to the CEO if you are an internal or external stakeholder.

What would you add to this list? How do you think social media has changed PR?

This post originally appeared on the blog Spin Sucks.

Top 10 viral YouTube videos of all time

 

Image representing YouTube as depicted in Crun...

Image via CrunchBase

We all love video. So I thought it would be fitting to create a post on the 10 best viral YouTube videos of all time.

In doing research for this post, I saw many other top viral video lists varied based a number of variables and criteria. Basically, the list depends on how you slice and dice it. In other words, these types of posts are very subjective. So what really makes up a viral YouTube video for this list?

Here’s my criteria:

  1. The video needed to reach a large age range
  2. Be a part of pop culture
  3. You can watch it on YouTube
  4. Ranked by number of YouTube views

To help create this post, I referenced the YouTube Chart of all-time most viewed videos.

Here’s my list:

10. Lazy Sunday – Saturday Night Live

Views: 5 million +++ (taken down by NBC from YouTube so not sure final count)

9. Evian Babies

Views: 14 million +

8. Old Spice – The Man Your Man Could Smell Like

Views: 30 million +

7. Will it Blend? iPad version

Views: 10 million + (note: many different versions of “Will It Blend” so I ranked this higher)

6. Numa Numa

Views: 41 million +

5. Miss Teen USA 2007 – South Carolina answers a question

Views: 49 million +

4. Battle at Kruger

Views: 60 million +

3. D&*K in the Box – Saturday Night Live

Views: 24 million + (owned by NBC so numbers are off – most likely tons more than listed on YouTube)

2. David after Dentist

Views: 85 million +

1. Evolution of Dance

Views: 168 million +

What video(s) would you add to this list?

7 ways to avoid common PR campaign pitfalls

Managing a PR campaign takes a lot of hard work and effort.  To ensure success of your PR campaigns, you should avoid these seven common pitfalls or mistakes.

No integration. A campaign is more than a news release.  Most successful campaigns know how to take advantage of a multi-channel campaign that uses online and offline PR tactics, including developing a media kit, writing a blog post, producing a video and/or podcast, organizing a Tweetup or event for key stakeholders.  If all the components of the campaign don’t integrate, the campaign has a lower chance of being successful.

Lack of alignment and availability. Think about the key stakeholders in your organization and how they are going to be affected by this PR campaign. Is your key spokespeople who works in another department available to talk at moment’s notice on a blog, to traditional media, answer Twitter, Facebook or LinkedIn questions?

Lack of proper positioning. There is nothing worse than not understanding how a PR campaign fits into your overall marketing strategy.  Marketing positioning is very important for a product, brand or organization.  What is your company’s identity and how will this campaign reinforce an image that has been branded into the minds of your target audience?  How will this campaign help with Search Engine Optimization? In other words, does the PR campaign highlight all the keywords that your audience may type into a search?

Too self-centered. Make sure that you solve your customer(s) problem(s) with the PR campaign.  Make sure you think about how this will help your target audience.  A journalist is more likely to write about something if the PR campaign can help its audience.

No newsworthy components. As a PR pro, you need to put on your journalist hat and think like the media.  Why should anybody care? Or what is in it for me?  Be sure to read: What Makes a Story Newsworthy? It is very important that you read, listen and/or watch the media outlets you are pitching for the PR campaign.

Not sustainable. Often times, a PR campaign is great at creating initial buzz but is forgotten months later.  You should create what is called the PR longtail on the Internet. Making sure that the content you write today can still be applicable in some way tomorrow is important for long-term success of the campaign.   Also, make sure the concept of the campaign is created in a way that it can be adapted to many different audiences.

Don’t know target audience. Who is the audience for your PR campaign?  Make sure that you not only know what target audience you are trying to reach with the campaign but what media outlets or online influencers would most likely be interested.  Make sure you do your homework.

What would you add to this list?

Image courtsey of DoktorSpinn.

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