A lot of what Stephen Covey writes in his bestselling book The Seven Habits of Highly Effective People applies to the habits of the top influential Twitterers. So here are seven behaviors to repeat regularly to increase your influence on Twitter.
Habit #1: Make Each Tweet Count
Mark sure each tweet or update you send is relevant. There is an increasingly amount of noise on Twitter so you need to make sure each tweet you send grabs the attention of your followers. With limited time and lower attention spans, compelling tweets are a must. Hint: try to follow the 9 simple formulas to creating killer headlines.
Habit #2: Know Yourself
Habit #3: Plan Ahead
Habit #4: Know Your Following
Know your Twitter followers and what they like about your tweets. The third-party platforms mentioned above show you which tweets are the most popular and shows which topics your followers like and don’t like.
Habit #5: Listen
Listen well. Follow trending topics on Twitter, popular hashtags and take advantage that Twitter inherently reports news before traditional media does. Create a reasonably large amount of Twitter lists to better segment your followers so you can better understand your different types of followers.
Habit #6: Grow Your Influence Slowly
Your following won’t dramatically increase overnight. It is a marathon not a sprint. Follow these tips on how to grow your Twitter influence (another post I wrote).
Habit #7: Develop a Sustainable Strategy
Twitter takes a lot of time and effort to be successful. You are only as good as your latest tweet. You have to continually to produce re-tweetable content. Know how to get more retweets by taking advantage of research by social media scientist Dan Zarrella.
What habits would you add to this list?
Social media is a game changer for public relations. It is bringing new challenges and opportunities to the profession and to savvy pros. I have outlined seven ways that social media is changing PR.
- Two-way conversation. PR pros can no longer blast out information about their brand or client and expect to succeed. Consumers and journalists have come to expect that they won’t be “spammed” and will be answered quickly and in a personal manner. Timely, two-way communication is the “new normal.” Listening, engagement and thought leadership are now three areas that PR pros manage.
- Digital communication. PR pros need to know the latest digital tools, including social media monitoring tools, Twitter, Google Analytics. They need to understand blogging and the tools that come with that. We need to understand the nuance of communication for different online communities. (ie. between communicating on Twitter and/or Facebook.)
- Research. The social networks offer a wealth of information to PR pros on target markets, customer service, and media they want to pitch. They can now create new opportunities that may not have been available before without social media.
- Journalism is changing. Traditional media is no longer the “go to” source for information. The news can “break” from anywhere and the general public has become citizen journalists. For example, look at the U.S. Airways crash into the Hudson River or Michael Jackson’s death. The consumer no longer relies on big news organizations to be on the scene for news. Companies are, in essence, becoming media companies and their PR pros are becoming publishers. Be sure to read How is Social Media NOT Journalism?
- Faster and more visible communications. In our 24/7 customer-centric world, social media has increased the potential for complaints and the visibility of this negative outcry. Since we live in a social network, crises happen faster, and response time must be as well. It is important for PR pros to develop their organization or client online presence BEFORE a crisis happens. Because technology is always changing, the crisis plan needs to become a “living” document that helps give an immediate and well-informed response to the latest information.
- Analytics. PR pros need to understand and use math everyday. Social media can better help track the return on investment, including direct costs of staff time spent using the tools, and measurement of the traffic it drives to a company’s website.
- Organizational hierarchy change. Internal and external communications have been democratized thanks to social media taking out the extra layers such as a direct line to the CEO if you are an internal or external stakeholder.
What would you add to this list? How do you think social media has changed PR?
This post originally appeared on the blog Spin Sucks.
We all love video. So I thought it would be fitting to create a post on the 10 best viral YouTube videos of all time.
In doing research for this post, I saw many other top viral video lists varied based a number of variables and criteria. Basically, the list depends on how you slice and dice it. In other words, these types of posts are very subjective. So what really makes up a viral YouTube video for this list?
Here’s my criteria:
- The video needed to reach a large age range
- Be a part of pop culture
- You can watch it on YouTube
- Ranked by number of YouTube views
To help create this post, I referenced the YouTube Chart of all-time most viewed videos.
Here’s my list:
10. Lazy Sunday – Saturday Night Live
Views: 5 million +++ (taken down by NBC from YouTube so not sure final count)
9. Evian Babies
Views: 14 million +
8. Old Spice – The Man Your Man Could Smell Like
Views: 30 million +
7. Will it Blend? iPad version
Views: 10 million + (note: many different versions of “Will It Blend” so I ranked this higher)
6. Numa Numa
Views: 41 million +
5. Miss Teen USA 2007 – South Carolina answers a question
Views: 49 million +
Views: 60 million +
3. D&*K in the Box – Saturday Night Live
Views: 24 million + (owned by NBC so numbers are off – most likely tons more than listed on YouTube)
Views: 85 million +
Views: 168 million +
What video(s) would you add to this list?
Creating a domain strategy should be one of the first things you do when developing an overall Internet marketing strategy for your organization.
Organizations should make sure that they purchase multiple top level domains (TLDs) so that they all point to one primary domain name.
What does this mean? If your company primary domain name has a .com TLD, they should also purchase the domain rights to .org, .net, .mobi, .biz, .jobs and .info. You should also purchase some misspellings of your original domain name to make sure that your audience gets to your website. For example, type in yahoo.org, yahoo.biz, yahoo.info into your web browser. Do they all direct you to yahoo.com? Yes. If you type in yahooo.org with the extra ‘o’ do you get directed to yahoo.com? Yes. Yahoo is a great example of a company that successfully implements a domain strategy with multiple TLDs.
Why should you care? One of the best mainstream examples of how a domain issue can affect organizations is the whitehouse.com controversy. If you are trying to go to the White House website and type in whitehouse.com, you won’t find out about President Obama’s latest press conference. You’ll need to instead go to whitehouse.gov. A web page designer purchase whitehouse.com first and made it an adult site. (It has since been changed to another site.) CNET’s Whitehouse.com goes porn article summarizes this controversy well.
So do you want your organization’s clients and prospects go to a site that is not affiliated with your organization? Worse yet, do you want to your audience (who may be young children) to encounter adult content instead of your content? A cybersquatter took advantage of the popularity of the White House to promote his content. Do you want your organization to fall victim to this too?
To learn more about the benefits of why your organization should purchase multiple TLDs and point them to one domain, I recommend you visit these two posts: advantages of multiple TLD registrations and why use multiple domain names?
In today’s ultra-competitive PR world you need to find ways to stand out. Following are 10 things that continue to help me become a more successful PR pro. I hope they help you, too.
- Do your homework. A mass pitch never amasses a lot of coverage. Before you pitch a journalist or blogger, know what they cover. Research their past stories and fine tune your pitch to appeal to their audience.
- Learn something new. Take a training course. Sign up for a conference. Go back to school. Take an online certification like HubSpot’s Inbound Marketing Certification. You may find out you know more than you think.
- Become a better writer. Practice being a “headline communicator” by learning how to hook your audience with your first five words. Find creative ways to flex your writing muscle. Become a contributing author to an industry publication. Start your own blog or write for your company’s blog.
- Develop deeper relationships. Remember how powerful and memorable handwritten thank you notes are in today’s online world. Look for new and creative ways to keep yourself top of mind in the eyes of your stakeholders. Don’t forget that relationships are best built face-to-face than over the phone or on a computer.
- Learn how to better manage the yes. This is a twist on managing the no. Learn how to better manage the expectations of others. Make sure that you set the scope of work and discuss desirable outcomes. Make sure you always under-promise and over-deliver.
- Prioritize. When you feel overwhelmed by multiple large projects, step back and remember what’s most important to accomplish today. Create a to-do list at the end of every day, so when you come into work the next morning you know what you need to do first.
- Be more resourceful. If you can’t reach a journalist or blogger over the phone or by email, search for them on Twitter and send them a message. Find creative ways to pitch beyond the standard press release. Seek out the stories journalists are working on by using services like HARO and NewsBasis.
- Take advantage of social media. More journalists are using social media to find story ideas and sources. Use sites like Muck Rack, MediaOnTwitter, and Journalist Tweets to find out who’s online and how to contact them.
- Network, Network, Network. Join professional PR associations like PRSA or IABC or Ragan. Become a member of your local Social Media Club. Participate in Twitter chats. You never know when a relationship may help you with your current job or finding a future one.
- Use free PR tools. Read Jeremy Porter’s 13 PR resources you may have overlooked post. There are many tools out there that can help you deliver tremendous value to your brand or client – without spending a dime.
What tips would you add to this list?
This post originally appeared on the blog Spin Sucks.
Here are seven ways you can help your brand or client win friends and influence others on Facebook.
1. Arouse in the other person an eager want.
Figure out what the customer really wants from your Facebook page. Why are they coming to your Facebook page and why do they ‘like’ it? Is it because of conversation? Engagement with fans of similar interests? Discounts? Special offers? To benchmark other top brands for ideas, check out the Facebook page leaderboard on the PageData section of InsideFacebook.com. According to the site, Texas Hold’em Poker is number one. It is interesting to note that since Facebook changed its language from ‘fan’ to ‘like’, the entertainment brands have seen an increase, according to ClickZ.
2. Become genuinely interested in other people.
Contribute relevant content on your wall (and if you have a discussion tab) to stimulate conversation. Make sure that each person who ‘likes’ your Facebook page knows that the brand cares about them in a genuine way. Your Facebook page should be generating conversation among your loyal fans not spamming them with marketing messages that are irrelevant to them.
3. Be a good listener. Encourage others to talk about themselves.
Update content consistently and ask a lot of questions. Asking questions is a sure way of getting them to talk about themselves. But it is important to make sure that when you ask these questions that you listen so that you can ask better questions the next time. While the number of people who ‘like’ your Facebook page is important, those who actively engage with you is even more important for your brand. To learn more about how to engage your fans, check out these two great Mashable articles: four ways to increase Facebook fan engagement and five inspiring case studies for Facebook fan pages.
4. Talk in terms of the other person’s interests.
Why do people want to become a fan of your page? Why do they like your content? Learn what interests your target audience has beyond just the interactions with your brand. Conducting research is important to really getting to know all of the interests of your brand advocates. Throughout all of your social media platforms, you can get a bigger picture of what really interests your audience.
5. Make the other person feel important – and do it sincerely.
It is important that you generate new fans and keep your current fans happy. To keep them happy, recognize the people who create or share the most information about your brand. For example, create a loyalty rewards card where your fan collect points or badges or stars. Something where you encourage your fans to keep coming back for more and more. Highlight on your Facebook page, stories that represent your “ideal fan.” Perhaps develop a “fan of the day” or “fan of the week” on your page where you continually make your fans feel like they are an important part of everything you do as a brand. For more information, check out: how to recognize and reward your brand’s top fans.
6. Give honest and sincere appreciation.
In social media, it is important that you give sincere appreciation. A simple “thank you” needs to go deeper. You need to give them something of value such as free ticket, a coupon, exclusive access, gift certificate or a momento. Something creative to show them that you really appreciate them and are thankful that they are a brand advocate.
7. Throw down a challenge.
Create a contest. Be creative. For example, you can create a user-generated content contest about why they are your biggest fan. Or you can create a contest where they take a video or photo about using your product or service. Or create a contest with a large prize such as a trip, cash or meeting your brand celebrity. Check out these posts: leveraging social media for contest promotion and five tips for creating a successful social media contest.
For more information on how to win friends and influence others on Facebook, check out these other five resources.
Justin Brunner, a corporate communications manager at Standard Parking, and I met over Twitter. So it seemed fitting to find out more about him in 140 characters or less. Justin is responsible for the construction of their intranet, creation of their publications, development of their corporate messaging and managing their social media platforms.
In honor of Twitter’s #FollowFriday, here is a quick Q&A with him on everything digital media. I encourage you to follow him on Twitter (@justinspage) and subscribe to his blog, The Justinarim. Happy Friday!
Q: Tell me about yourself.
A: Recent Chicago transplant with a 7-year communications & marketing background; Texas native; Navy vet; lover of tennis, travel and fashion.
Q: Tell me about your experience as Standard Parking as the lead communicator.
A: My primary role is to oversee the delivery of information. My goals for year one: 1) assess 2) create strategy 3) implement and 4) measure.
Q: What has been your experience between understanding social media and implementing it?
A: Understanding what works best for your specific needs is hard. Constantly creating new content is tough. Implementation is the easy part.
Q: How do you define social media?
A: A direct, 2-way conversation across an online platform, primarily utilized for information sharing and creation of ideas.
Q: Who “owns” social media at Standard Parking?
A: Corporate communication oversees the company account & monitors overall company activity. Field marketing handles location-specific accounts.
Q: What is the purpose of social media?
A: It opens a direct dialog with your stakeholders (customers, clients, potential clients or competitors) and creates corporate transparency.
Q: How do you measure success in social media?
A: Success is the $40M question! I think it depends on the goals & objectives. Ask what can you get out of it then see if you’re measuring up.
Q: What is the biggest mistake that people make in social media?
A: I think there are two: Placing a dollar figure (ROI, etc) on engagement and whoever has the most friends/followers wins. It’s about quality.
Q: What social media tips would you give my readers?
A: Have a plan and be consistent. If you don’t know where you’re going then why go at all. And, if you go silent, no one will hear you.
Q: Who influences you the most on Twitter?
A: People that take the time to respond to your comments or provide a solution when you need it.
Q: What would you tell a “newbie” about the value of Twitter?
A: You only get out of it what you put in. Post relevant items that you feel are valuable to your audience. Try, try, try and you’ll get there.
Q: Your Twitter profile says you are an opinionated problem solver. What problem caused you to be the most opinionated?
A: When people told me to, “Stop asking ‘why’!”
This year marks the 45th anniversary of the musical film The Sound of Music. The song that everyone knows from this movie is “My Favorite Things.” In tribute to this movie and song, I would like to share with you a few of my favorite social mediathings.
This is a great presentation, courtesy of the Social Media Club of Greenville.
Want more social media quotes? Then, you should read 99 favorite social media quotes and tips.
What are some of your favorite social media things?