Recycling existing content into a SlideShare is a great way to get more mileage from content you have already spent the time and effort to create. It is a wonderful medium for presenting information visually.
By the end of 2013, SlideShare averaged 60 million unique visitors a month…215 million page views” and was “among the top 120 most-visited websites in the world, according to its website. SlideShare is the perfect vehicle for extending the life of your content. Adapting existing content into a Slideshare allows you the perfect opportunity to present your information in an exciting, humorous or unexpected light. It provides a platform from which you can inform and educate your viewers about the subject matter.
Consider the following 5 tips as you repurpose your content into a SlideShare.
1. Tell a story
Your content may have been great as a blog post, an article or white paper, but to gain traction on SlideShare it needs to fit the medium. That means using less text than would typically be found in an article and more visuals to engage the viewer. Make sure your presentation frames the problem and conveys to the viewer why they should care about your particular topic (the “why”), outlines the solution and how it will improve the life of the viewer (the “how”), and ends with a strong call to action (the “what”) to encourage and provoke the viewer to respond.
As you begin to adapt your content, it may be helpful to work on paper first before moving to the design of slides. Tease out the theme and key points and think of each slide as a billboard, containing just enough text to get your point across while remaining easily digestible to the viewer.
2. Focus on design and be sure to maintain a consistent visual style throughout
Presentations should be well-designed to gain any sort of traction on SlideShare. Having a captivating title and visually appealing cover slide is of paramount importance if you hope to get featured on the SlideShare homepage. This is so important, in fact, that SlideShare ranks these two tips at the top of its list of guidelines to increase your chances of being featured. Be original. Aim for a title and cover that convey your content but also engage and surprise the viewer.
Remember to keep your colors, type, and placement of images and text consistent throughout the deck. Looking for color inspiration? Check out Colour Lovers for palette ideas.
While it is important to keep a consistent visual style throughout the presentation, it is equally important to complement this style with some well-placed and unexpected surprises throughout. Use a variety of visual tricks to keep your viewers clicking through such as:
- Vary between light and dark slides
- Hide part of a slide and promise a reveal later on in the deck
- Use scale to emphasize a point. Think large text versus small text
3. Think outside the box when it comes to imagery and type
Instead of copying and pasting images you find on the web, there are a few options for sourcing images that are tailored to your presentation. Search for visuals on any number of sites offering beautiful, high-resolution, and free images. Unsplash, picjumbo and flickr creative commons are a few places to look for free images. Or you can also buy images on a stock photo site such as istock or shutterstock. And, if you are feeling ultra-creative, take your own photographs. Many smartphones are equipped with cameras that can produce pictures with an adequate resolution for a slide. Look for images that not only reinforce the information you are trying to convey, but stir an emotion in the viewer.
Play with fonts. Instead of working with the standard fonts installed your computer, check out all the interesting and free fonts available on sites such as fontsquirrel and dafont. Playing with type on your slides allows you to further tailor the mood of your presentation, but don’t go crazy. Stick to two or three different fonts that are readable and well-designed.
SlideShare recognizes commonly used fonts, but if you decide to infuse your slides with a less common set of fonts make sure to upload your slides as a pdf.
4. Keep it short, but not too short
While the majority of presentations on SlideShare fall under 50 slides a piece, you shouldn’t necessarily be concerned about staying under this threshold. If it takes more than 100 slides to communicate your idea, but your slides are well-designed and visually captivating, the viewer won’t mind flipping through.
Limit the number of words on your slides, but make sure the presentation flows and makes sense without your voice. You won’t be there to walk viewers through the content, so the story and supporting information must be complete.
5. Include links and increase your reach
SlideShare allows users uploading content to embed links in presentations and infographics. Don’t forget to include hyperlinks to push traffic back to the original content you are repurposing, your company’s website, or social media sites (think Facebook, LinkedIn, Google+, Pinterest, and Twitter.) It is also a good idea to include links to other pieces of content that support the information you have presented, thereby increasing your credibility on the subject matter.
What tips would you add to this list?
These days it seems like we don’t have enough time in the day to do everything we need to do. How often have you heard: There are not enough hours in the day! I have no time to work out. I don’t have enough time for social media. Whatever the excuse is, we all have a lot on our plate.
So the question is: how does one find more time in the day?
Here are 10 time management tips that you may be overlooking:
1. Ask smart questions about your email inbox.
Let’s face the facts. We live in our email inbox—whether it is your work or personal email. Are we asking ourselves the right questions when it comes to our email? Can this email wait until later? Does this email need my attention right away? Can I direct that person to someone else? Am I really ever going to ever respond to this email? Is this email just an FYI, is there action required or is it for my files? The key is to be aggressive when it comes to your email inbox. Will you really need this email 6 months or a year from now? No? Delete. You may want to read 4 steps to inbox zero.
2. Keep your emails short and sweet.
Don’t send one-word emails but get to the point fast. As they say in the journalism world: don’t bury the lead. For example, change the email subject line when an email changes topics. You may want to read 6 CEO productivity tips to steal for yourself where it talks about that you should think about your emails like you do with your tweets (limit them to 140 characters or less.
3. Take advantage of web tools.
Like it or not, organizations and users are going to the cloud. Think Adobe’s acceleration its shift to the cloud. Learn how to take advantage of web tools like Adobe’s Creative Cloud and free tools like Pixlr Editor. File sharing tools are also making it easier for collaboration. You may want to read 22 file-sharing tools for easy collaboration.
4. Pick web browsers that don’t slow your system down.
Internet Explorer has features that slow your browser experience down so users are switching to Mozilla’s Firefox or Google Chrome that are faster and include useful features like bookmark syncing. Chrome has recently passed Internet Explorer to become the world’s most popular web browser. The key is to get the most of your web browser space with extensions like Hootsuite’s Hootlet and minimizing bookmark icons. You may want to read 6 ways to maximize your browser real estate.
5. Lose the clutter in your work or home office.
Do you have a lot of clutter in your work or home office? Clutter can drain you. It can frustrate you. It can make it difficult for you to accomplish things. You should think about how you cause clutter and how your office or home design creates clutter. Working in the right workspace can help you get more done with less effort.
6. Discover how you are spending your time.
How do you spend your time every day? You may want to fill out your own Wheel of Productivity. Then, give it a hard look. Are you spending enough time to the colors that matter most to you? Another good way to find out how you are spending time is to fill out your calendar with tasks you accomplished that hour or half hour. Then, look over the past month. What did you accomplish? When did you accomplish the most—the morning or the evening? If you don’t know already, it may tell if you are morning person or evening person. You may want to read how your body clock affects your life.
7. Get your calendar under control.
Don’t fill up your calendar with standing meetings. These meetings may be good if you are not doing anything else but evaluate whether certain meetings have taken their course and need to be restructured or canceled altogether. Another way to reduce time is by bundling meetings by location. If you are traveling back and forth from a certain location, reduce the travel time by booking all your meetings in that location in one day. As Stephen Covey said, “the key is in not spending time, but in investing it.” Are you investing in your time the right way?
8. Run meetings more effectively.
You have probably been in those meetings are a waste of time. Do they start on time? It is common across corporate America for meetings to be a waste of time, not fun, and to start late. So how does a meeting run more effectively? Have the person who organized the meeting discuss the goals of the meeting. Make sure that he or she gives “homework” assignments either before or after the meeting so people know what to expect for the meeting or what to do for before the next meeting. Another time is to book the meeting for the length you need. Most meetings will go the full 30 minutes or hour if that time is booked for that. As Parkinson’s Law states: “work will fill the time available for its completion.”
9. Manage your energy not your time.
The key to managing your energy is to take breaks every 90 minutes. It helps you better work with your body’s natural rhythms. It is simple concept: spend energy more wisely and you will have more of it. The key is to be conscious of the ways you are building rest and renewal into your day. You may want to read 6 ways to use less energy to get more done.
10. Get a good night’s sleep.
Are you getting enough sleep? According to the Centers for Disease Control and Prevention, insufficient sleep is a public health epidemic. How much sleep you need depends on you and as we get older. Adults generally need seven to eight hours but according to a national health interview survey, nearly 30 percent of adults report getting less than six hours of sleep. To make sure you get sleep you need, try to go to bed the same time every night, avoid large meals before bed, and avoid caffeine and alcohol right before bed. You also need to get good, deep sleep. You want to ready about an iPhone app that promises no more sleepless nights.
In the end, managing your time well is taking the time to ensure you prioritize tasks based on importance and urgency.
What productivity tips would you add to this list?
Are you having trouble producing enough content?
Want to do more with less staff?
Need to develop a long-term plan for your efforts?
Here are five things you can do in 2013 to help you answer your burning content marketing questions.
1. Assemble a diverse content marketing team.
Make sure each team member knows one another’s strengths and weaknesses. Build in processes so team members can depend on each other as you develop a diverse team of specialists, generalists, and hybrids. For example, there may be certain people on your content marketing teamthat may not be as detail oriented. These team members most likely would make better editors or proofers, whereas the more creative team members might be better writers or graphic designers.
The key is to have a wide range of skills and interests so team members can learn from one another. It may be helpful to have people outside the marketing department help you with your efforts.
2. Develop a marketing technology roadmap.
A shiny, new content marketing tool can be helpful, but before you go out and buy it and implement it into your existing systems, you should really understand how it would help your team. It might be wise to create a marketing technology roadmap so you can see how all your systems will “talk” to one another.
“Having the appropriate systems and structures in place is one of the most effective ways of bringing out the best talents and highest productivity of your people. Yet it’s one of the most ignored factors in organizations today.”
By understanding how your marketing technology systems fit together and the processes you should have in place, you will have a more efficient, productive, and integrated content marketing team.
3. Construct an overall theme around your content.
It is important to develop a central theme for your content for a certain time period. Theming—or the use of an overarching framework that creates a holistic and integration organization around one theme or topic—can help with the development of your content portfolio. A theme can help your team (and your audience) understand how all the content your organization produces ties together.
It may be helpful to think of your content like a television series. A series has an overall theme and each episode helps tell the story or theme of the series. Theming helps successful content marketers create and refine their content marketing editorial calendars.
For example, content marketers can create a theme for the entire year where all the content (magazine issues, newsletters, webinars, etc.) ties into this theme.
4. Determine where your content marketing capabilities stand today.
In order to understand where your company is going with its content marketing efforts, you should know where your organization is today. Determine where it lies on Altimeter Group‘s content marketing maturity model, and/or build a maturity model specific to your organization.
It can be helpful in communicating to your organization—especially to upper management—where your company stands and where it’s going. For example, your content marketing efforts might be taking place but are hemmed into silos by particular departments or even individuals.
5. Create a vision for what the future will look like.
After you determine where your content marketing efforts are today, you should paint the picture of the future. What will your content marketing department look like in a year or two? What are you trying to accomplish? What does success look like? What is the purpose of your content, and how does it fit your company’s vision, values, and objectives?
Coca-Cola recently created a “must-watch” video series called Content 2020 to show where its content marketing efforts are heading. The vision: to create the world’s most compelling content by moving from creative excellence to content excellence. If Coca-Cola accomplishes this task, it will earn a disproportionate share of popular culture. That is easy to understand, whether you are a content marketer or not.
What content marketing tips would you add?