Whether you are writing headlines or copy for your website, blog posts, or news releases, keyword research can help you write better. You will know what words your audience cares about, how they search for things and how they group keywords together. Some of the benefits of optimizing keywords:
- Increases website traffic
- Improves visibility in search engines like Google, Bing and Yahoo
- Raises your odds your audience finds it valuable to share via their social networks
- Generates ideas for future content creation and curation
Keyword research is the foundation of a good search engine optimization (SEO) strategy and a key component of your content marketing strategy.
Here are 10 helpful keyword research tools worth exploring:
This headline analyzer scores your overall headline quality and helps you determine the right amount of words for your headlines. It also make sure you have a balance of emotional and power words to ensure your headlines are readable and compelling. Make sure you read: How To Write The Best Headlines That Will Increase Traffic.
2. SerpStat.com This website is so to the point, it doesn’t have a name. It is a free keyword suggestions tool, providing you with search suggestions based on popular keywords in Google searches and the different forms used by people looking for things. It collects and aggregates search suggestions and gives you a free report.
3. WordTracker This tool reveals the best keywords related to your search term. It shows you how much traffic keywords get and what words you may want to focus on. The one drawback is that it is geared for you to sign up for their paid version with their “continue your research” button after you get the quick analysis.
4. SEMrush This website provides you with analytics once you enter in your website, geared toward the digital marketer. You get information about your competitors and individual keywords that are performing well for them. You even get insight into keyword difficulty and backlink information.
5. SpyFu This website great for an overview of keywords. It provides you with number of monthly searches, ranking difficulty and profitable related keywords. You can enter in a name of a competitor and it provides you with an overview of what keywords, links are working well for them, what their pay per click ads look like and much more.
6. UberSuggest This tool provides you with helpful keyword suggestions where you can learn about specific topics. It gives you suggestions such as if you add a word that starts with an “a” to your set of keywords. It gives a word for every word of the alphabet to help you with long tail keywords. Make sure you read The Beginners Guide to SEO: Keyword Research.
7. Google’s Keyword Planner This website is the traditional one that most people use. Recently, Google has required you to sign up for a Google AdWords account before you can use it. It is a tool that provides you with keyword idea and traffic estimates.
8. Bing Keyword Research Tool If I mentioned Google, the # 1 search engine tool, it would be wrong if I didn’t mention the second most popular search engine: Bing. Here is a list of the most popular search engines.
9. SEO Chat This tool shows you how keywords look side by side in sites like Google, Bing, YouTube and Amazon. It is great for brainstorming topics and content and showing how users may search differently on YouTube for entertainment purposes vs. Amazon for buying purposes.
10. KeywordTool.io This website allows you to search keywords in Google, Bing, YouTube and the App Store. It generates more than 750 suggestions for every keyword. It is one of the only tools that allows you to search the App Store, according to InternetMarketingNinjas.com.
Are you having trouble producing enough content?
Want to do more with less staff?
Need to develop a long-term plan for your efforts?
Here are five things you can do in 2013 to help you answer your burning content marketing questions.
1. Assemble a diverse content marketing team.
Make sure each team member knows one another’s strengths and weaknesses. Build in processes so team members can depend on each other as you develop a diverse team of specialists, generalists, and hybrids. For example, there may be certain people on your content marketing teamthat may not be as detail oriented. These team members most likely would make better editors or proofers, whereas the more creative team members might be better writers or graphic designers.
The key is to have a wide range of skills and interests so team members can learn from one another. It may be helpful to have people outside the marketing department help you with your efforts.
2. Develop a marketing technology roadmap.
A shiny, new content marketing tool can be helpful, but before you go out and buy it and implement it into your existing systems, you should really understand how it would help your team. It might be wise to create a marketing technology roadmap so you can see how all your systems will “talk” to one another.
“Having the appropriate systems and structures in place is one of the most effective ways of bringing out the best talents and highest productivity of your people. Yet it’s one of the most ignored factors in organizations today.”
By understanding how your marketing technology systems fit together and the processes you should have in place, you will have a more efficient, productive, and integrated content marketing team.
3. Construct an overall theme around your content.
It is important to develop a central theme for your content for a certain time period. Theming—or the use of an overarching framework that creates a holistic and integration organization around one theme or topic—can help with the development of your content portfolio. A theme can help your team (and your audience) understand how all the content your organization produces ties together.
It may be helpful to think of your content like a television series. A series has an overall theme and each episode helps tell the story or theme of the series. Theming helps successful content marketers create and refine their content marketing editorial calendars.
For example, content marketers can create a theme for the entire year where all the content (magazine issues, newsletters, webinars, etc.) ties into this theme.
4. Determine where your content marketing capabilities stand today.
In order to understand where your company is going with its content marketing efforts, you should know where your organization is today. Determine where it lies on Altimeter Group‘s content marketing maturity model, and/or build a maturity model specific to your organization.
It can be helpful in communicating to your organization—especially to upper management—where your company stands and where it’s going. For example, your content marketing efforts might be taking place but are hemmed into silos by particular departments or even individuals.
5. Create a vision for what the future will look like.
After you determine where your content marketing efforts are today, you should paint the picture of the future. What will your content marketing department look like in a year or two? What are you trying to accomplish? What does success look like? What is the purpose of your content, and how does it fit your company’s vision, values, and objectives?
Coca-Cola recently created a “must-watch” video series called Content 2020 to show where its content marketing efforts are heading. The vision: to create the world’s most compelling content by moving from creative excellence to content excellence. If Coca-Cola accomplishes this task, it will earn a disproportionate share of popular culture. That is easy to understand, whether you are a content marketer or not.
What content marketing tips would you add?