10 ways to grow your Twitter influence

How do you grow your influence and measure it on Twitter?

That is the question that many companies, organizations and individuals are trying to answer, now more than ever.

Edelman has created a popular tool that measures an individual’s importance on Twitter called TweetLevel. This tool can help you understand and quantify the importance levels of Tweeters and their usage of Twitter. However, judging a person’s true level of ‘influence’ is tough to define, even though many people have provided a great start.

While doing research for this blog post, I came across several great articles, blog posts and resources to share. Kevin Rose, the founder of Digg, wrote a great piece about 10 ways to increase your Twitter followers. Social media expert Brian Solis has a post about Make tweet love – Top tips for building Twitter relationships and prevential.com has an excellent resource titles How to attract and influence people on Twitter.

With all this information on this topic, I brainstormed my own list of tips for my readers to share ways to boost your ranking on this social media platform. Below you’ll find my top 10 ways to grow your Twitter influence.

1. Think like a reporter or a copy editor. With only 140 characters, every word, space and punctuation counts. Make sure each tweet is so compelling that your followers will stop to read what you have to say in the crowded and noisy Twitter universe. Today, it is all about telling a story and telling it well.

2. Content is King. Make sure you have content that is worth posting and that engages your followers and prospective followers. TheInternet Activity Index released by the Online Publishers Association provides a unique way of looking at consumer engagement online.

3. Be generous. Engage with other tweeters by re-tweeting content that you find interesting. Think of your tweets as your online journal that you can reference on your public timeline. It is easy to RT tweets that you like of others — and the added bonus is that you’ll have those tweets in your stream for future reference. Not only are you helping yourself, you are spreading the word for others. People you RT will be more likely to follow you back and spread the word about you.

4. Be a resource for others. Add value with each tweet or retweet. Make sure that when you are tweeting, you treat each one like an email. Sending too many emails decreases your credibility. Make sure that when you have something to say, your followers think it’s worthwhile.

5. Take Twitter offline. Arrange for a phone call or coffee meeting with interesting tweeps that you follow. Or attend or create a Tweet-up in your area. Check out Twtvite, an event manager tool that helps you create and learn about TweetUps.

6. Listen. Try to read of your followers Tweets and follow the most popular hashtags like #SocialMedia and #FollowFriday and industry hashtags that affect your job or interests like #PR or #Marketing. I would also suggest checking out the #hashtags Web site that tracks the most popular hashtags on Twitter and provides details about those hashtags.

7. Be relevant. Try as much as possible to link to articles or post something that is new and newsworthy. For example, I recently tweeted an article from TMZ that claimed the Tiger Woods injuries in the car accident were caused by his wife, not his collision. It was one of my most popular tweets.

8. Quality over quantity. There is a big temptation to get as many followers as possible. The key is to have a quality following over a large quantity of followers. As Twitter becomes more popular, more and more spammers (and the porn industry) will want to become your friend. Check out How to get more followers: Some methods that work for some more information.

9. Patience is a virtue. A large following doesn’t occur overnight. It takes a while to build a loyal following. Rome wasn’t built in a day and neither will your following. Be persistent and continue to invest time in growing your network on Twitter.

10. Treat others as THEY want to be treated. It is a twist on the golden rule. Find out how your followers like to interact with others and engage with them in a similar fashion.

What do you think? What are some others ways you can grow your influence on Twitter?

35 responses

  1. Great article and so relevant. Really enjoyed reading it.

    Thanks for taking the time to put it together.



    1. Thank you Oliva for reading and commenting. I am glad that I could you help you in some way.


  2. This is a wonderful post and very useful. Thanks so much for consolidating this information!


    1. You are welcome. Thank you for reading and commenting.


  3. Appreciate the fact that you took time to write the blog about the subject and I liked how you added relative links. I learned..thanks.



  4. Matthew,

    It is refreshing to have a colleague promote applying the basics of effective communication to Twitter posts. Let’s hope those who tweet irrelevant trivia about their lives take your advice to heart and offer something meaningful.


  5. Great tips. You’re right on about the public timeline – I use facebook and twitter as a way to keep track of the content I found most valuable and want to share. I also recommend using TweetCloud to see what people tweet about and their relevance to you or your company (http://tweetcloud.icodeforlove.com/AmandaCrater/201288). Twitter Lists are great too – follow the lists that follow the most people in your area of interest (mine would be green news sites, for example). Great read and thanks again for sharing!



  6. Great advice. I have to mention just one thing, your influence is not measured by the number of followers. If people who follow you are not relevant for your brand (see the companies the promise thousands of followers for money) your influence is zero. If you want quantify in a better and more complex way your influence I suggest to use twitter grader, a free tool from Hubspot (http://twitter.grader.com/)


  7. Matt,

    Thanks for the email and thanks for the post. I can see now why you’re being spread on the Web.

    I would agree with you and Adrian that influence is not by the number of followers, but the level of engagement produced by a brand’s quality content.

    Finally, I’ve noticed some clients want to leverage twitter into thier social media landscape, yet not sure if influence is a quantitative or qualitative measurement. I’d be interested in reading more on how Edelman “measures” trust, engagement and quality to develop that influence ratio.

    Keep up the good posts!


  8. Thanks for the post. Picked up a few tips. I just wanted to add Twitter Grader http://www.twitter.grader.com as a resource. It tells you how well you’re doing on Twitter.


    1. Thank you for sharing Karen. Twitter Grader is indeed a great resource to measure how you are doing on Twitter. I would suggest reading: “Got Twitter Clout? New Tools Rate You” http://ow.ly/XVwi for more online Twitter rating tools.


  9. Thanks for putting all this in one place.


    1. Your welcome. Thank you for reading.


  10. Good collection of information..!

    I came across many, even some of my friends – never put RT while doing re-tweet. They like to show that they only got that information.

    On man – stop doing like this – give credit to the original tweets.!


  11. Excellent information here. Takes a little of the ‘overwhelmed’ feeling away. Thank You!


  12. EXCELLENT tips, Matthew–including #10, Tony Alessandra’s “Platinum Rule.” It challenges us to step into someone else’s shoes and gives us a totally different perspective.


    1. I am glad to hear that you liked the blog post, especially #10. I learned about this rule in my MBA course and I thought it fit well here. Thank you reading and commenting.


  13. Great work here Matt. Listening, knowing when to engage, becoming a trusted resource, and being personable are some of the most important Social Media qualities one can possess to being successful. Wise words sir.


  14. please take that insipid snowfall off your site. it’s making my scroll bar jump up and down like a monkey. not cute.


    1. the snow has been taken off. Thank you for your feedback.


  15. cognitivecomputing | Reply

    Nice article. Thanks for sharing. I read this post recently on another blog:


    which makes the point that Twitter creates self-defined “special interest groups”. Your points regarding being a resource, quality over quantity, and relevance connect quite well with that idea.


  16. Great tips! I would add “Target your audience”. Think of who you you’d like to follow you and tweet what’s relevant to that specific audience.


    1. Good point but if you read “Putting the Public Back in Public Relations” by Brian Solis, he says you should stay away from calling it an “audience” per say. You should check out the book, if you haven’t already. Thank you for reading and commenting.


  17. Excellent blog post! Your article is informative, easy to implement, and anxiety-reducing for those entering the world of Twitter. Thank you, Knowledge Enthusiast.


    1. Thank you Jennifer. I am glad that you enjoyed this post. For many, Twitter is overwhelming but it becomes easier when you use third party platforms like TweetDeck and Hootsuite.


  18. […] Bio ← 10 Ways To Grow Your Twitter Influence […]


  19. Matt,

    I love this article. It was tweeted by Mark Ragan at Ragan Communications. So, I’m now “retweeting” it!

    I felt the article gave great perspective on having quality followers rather than quantity. I get so annoyed by people that tweet that just want to sell something.



  20. […] title it a little “kitschy” but I’m experimenting! In this article Edelman gives 10 good ideas to Grow your Twitter Influence. In addition there are links to other articles that will be helpful as […]


  21. […] dramatically increase overnight.  It is a marathon not a sprint.  Follow these tips on how to grow your Twitter influence (another post I […]


  22. […] Your following won’t dramatically increase overnight. It is a marathon, not a sprint. Follow these tips on how to grow your Twitter influence. […]


  23. There’s some great stuff here! Thanks for sharing! Linking to Twitter coming right up (:


  24. […] Your following won’t dramatically increase overnight. It is a marathon, not a sprint. Follow these tips on how to grow your Twitter influence. […]


  25. […] Sus seguidores no se incrementarán exponencialmente de un día para el otro. Siga estos consejos de cómo hacer crecer su influencia en Twitter. […]


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