Tag Archives: Influence
Here are seven ways you can help your brand or client win friends and influence others on Facebook.
1. Arouse in the other person an eager want.
Figure out what the customer really wants from your Facebook page. Why are they coming to your Facebook page and why do they ‘like’ it? Is it because of conversation? Engagement with fans of similar interests? Discounts? Special offers? To benchmark other top brands for ideas, check out the Facebook page leaderboard on the PageData section of InsideFacebook.com. According to the site, Texas Hold’em Poker is number one. It is interesting to note that since Facebook changed its language from ‘fan’ to ‘like’, the entertainment brands have seen an increase, according to ClickZ.
2. Become genuinely interested in other people.
Contribute relevant content on your wall (and if you have a discussion tab) to stimulate conversation. Make sure that each person who ‘likes’ your Facebook page knows that the brand cares about them in a genuine way. Your Facebook page should be generating conversation among your loyal fans not spamming them with marketing messages that are irrelevant to them.
3. Be a good listener. Encourage others to talk about themselves.
Update content consistently and ask a lot of questions. Asking questions is a sure way of getting them to talk about themselves. But it is important to make sure that when you ask these questions that you listen so that you can ask better questions the next time. While the number of people who ‘like’ your Facebook page is important, those who actively engage with you is even more important for your brand. To learn more about how to engage your fans, check out these two great Mashable articles: four ways to increase Facebook fan engagement and five inspiring case studies for Facebook fan pages.
4. Talk in terms of the other person’s interests.
Why do people want to become a fan of your page? Why do they like your content? Learn what interests your target audience has beyond just the interactions with your brand. Conducting research is important to really getting to know all of the interests of your brand advocates. Throughout all of your social media platforms, you can get a bigger picture of what really interests your audience.
5. Make the other person feel important – and do it sincerely.
It is important that you generate new fans and keep your current fans happy. To keep them happy, recognize the people who create or share the most information about your brand. For example, create a loyalty rewards card where your fan collect points or badges or stars. Something where you encourage your fans to keep coming back for more and more. Highlight on your Facebook page, stories that represent your “ideal fan.” Perhaps develop a “fan of the day” or “fan of the week” on your page where you continually make your fans feel like they are an important part of everything you do as a brand. For more information, check out: how to recognize and reward your brand’s top fans.
6. Give honest and sincere appreciation.
In social media, it is important that you give sincere appreciation. A simple “thank you” needs to go deeper. You need to give them something of value such as free ticket, a coupon, exclusive access, gift certificate or a momento. Something creative to show them that you really appreciate them and are thankful that they are a brand advocate.
7. Throw down a challenge.
Create a contest. Be creative. For example, you can create a user-generated content contest about why they are your biggest fan. Or you can create a contest where they take a video or photo about using your product or service. Or create a contest with a large prize such as a trip, cash or meeting your brand celebrity. Check out these posts: leveraging social media for contest promotion and five tips for creating a successful social media contest.
For more information on how to win friends and influence others on Facebook, check out these other five resources.
Justin Brunner, a corporate communications manager at Standard Parking, and I met over Twitter. So it seemed fitting to find out more about him in 140 characters or less. Justin is responsible for the construction of their intranet, creation of their publications, development of their corporate messaging and managing their social media platforms.
In honor of Twitter’s #FollowFriday, here is a quick Q&A with him on everything digital media. I encourage you to follow him on Twitter (@justinspage) and subscribe to his blog, The Justinarim. Happy Friday!
Q: Tell me about yourself.
A: Recent Chicago transplant with a 7-year communications & marketing background; Texas native; Navy vet; lover of tennis, travel and fashion.
Q: Tell me about your experience as Standard Parking as the lead communicator.
A: My primary role is to oversee the delivery of information. My goals for year one: 1) assess 2) create strategy 3) implement and 4) measure.
Q: What has been your experience between understanding social media and implementing it?
A: Understanding what works best for your specific needs is hard. Constantly creating new content is tough. Implementation is the easy part.
Q: How do you define social media?
A: A direct, 2-way conversation across an online platform, primarily utilized for information sharing and creation of ideas.
Q: Who “owns” social media at Standard Parking?
A: Corporate communication oversees the company account & monitors overall company activity. Field marketing handles location-specific accounts.
Q: What is the purpose of social media?
A: It opens a direct dialog with your stakeholders (customers, clients, potential clients or competitors) and creates corporate transparency.
Q: How do you measure success in social media?
A: Success is the $40M question! I think it depends on the goals & objectives. Ask what can you get out of it then see if you’re measuring up.
Q: What is the biggest mistake that people make in social media?
A: I think there are two: Placing a dollar figure (ROI, etc) on engagement and whoever has the most friends/followers wins. It’s about quality.
Q: What social media tips would you give my readers?
A: Have a plan and be consistent. If you don’t know where you’re going then why go at all. And, if you go silent, no one will hear you.
Q: Who influences you the most on Twitter?
A: People that take the time to respond to your comments or provide a solution when you need it.
Q: What would you tell a “newbie” about the value of Twitter?
A: You only get out of it what you put in. Post relevant items that you feel are valuable to your audience. Try, try, try and you’ll get there.
Q: Your Twitter profile says you are an opinionated problem solver. What problem caused you to be the most opinionated?
A: When people told me to, “Stop asking ‘why’!”
Since I still had more ideas to add to my previous blog post 10 Ways to Grow Your Influence on Twitter, I have returned with 10 more ways to boost your Twitter influence.
1. Provide insight and ask questions. Commenton other blogs to promote your Twitter username and your blog Web site. Also, crowdsource. Ask others what they think about a topic, a new tool or technology or even advice on something that is on your mind.
2. Be an enthusiast. It is all about what you say and how you say it! Gary Vaynerchuk is a great example of someone you should follow on Twitter. Warning: His enthusiasm is contagious.
3. Be like Mike, as in Michael Jordan. Find people on Twitter that you admire. Whether it’s someone like Gary or Top Celebrities on Twitter. Look at their Twitter stream and see what, when and how they Tweet… and take notes.
4. Do your homework. Research other people’s Twitter streams. Find out what items they mark as a “favorite” or whom they interacted with. Also, subscribe to newsletters like SmartBriefor grow your RSS feed with blogs found on Alltop or Google Blog Search.
5. Create a contest. There are many ways you can structure a contest. But first, figure out what you want to accomplish with a contest. More followers or more Web site hits? Check out Mashable’s 5 Tips for Creating a Successful Social Media Contestfor more information.
6. Type slow, think fast. Remember the Five Ws (Who, What, Where, When and Why). “Why” is the most important question to ask yourself. Why would this tweet be important to be my followers? Remember, the more people “talking” about your tweets, the greater your influence.
7. Attend social media events. Attend events that discuss social media. Find those events in that area and live tweet on the event’s hashtag. For example, find your local Social Media Club in your area or attend a Ragan Communications social media event.
8. Find your niche. What topics do you usually tweet about? Is it leadership, marketing, PR, news of the day? Identify 5 to 10 topics you like to talk about most and stay within those lines. Your followers need to understand what you are passionate about and what topics to expect when they look at your tweets.
9. Help others. Are you a Meformer or Informer? 80 percent of Twitter Users talk about themselves. Be that 20 percent of Informers and help others. Pay it forward. It will come back to you.
10. Know your limit. Remember not to over-tweet. I know I look at the history of a Tweeter before I follow him or her because I don’t want to get spammed with irrelevant information on my Twitter stream.
What do you think? Do you have other tips?
Finally, if you’re wondering how to measure all this “influence” there’s a great site called Klout, which recently unveiled its Top 10 Lists for 2009. You can check out Brian Solis’ blog post with his thoughts on the lists.
How do you grow your influence and measure it on Twitter?
That is the question that many companies, organizations and individuals are trying to answer, now more than ever.
Edelman has created a popular tool that measures an individual’s importance on Twitter called TweetLevel. This tool can help you understand and quantify the importance levels of Tweeters and their usage of Twitter. However, judging a person’s true level of ‘influence’ is tough to define, even though many people have provided a great start.
While doing research for this blog post, I came across several great articles, blog posts and resources to share. Kevin Rose, the founder of Digg, wrote a great piece about 10 ways to increase your Twitter followers. Social media expert Brian Solis has a post about Make tweet love – Top tips for building Twitter relationships and prevential.com has an excellent resource titles How to attract and influence people on Twitter.
With all this information on this topic, I brainstormed my own list of tips for my readers to share ways to boost your ranking on this social media platform. Below you’ll find my top 10 ways to grow your Twitter influence.
1. Think like a reporter or a copy editor. With only 140 characters, every word, space and punctuation counts. Make sure each tweet is so compelling that your followers will stop to read what you have to say in the crowded and noisy Twitter universe. Today, it is all about telling a story and telling it well.
2. Content is King. Make sure you have content that is worth posting and that engages your followers and prospective followers. TheInternet Activity Index released by the Online Publishers Association provides a unique way of looking at consumer engagement online.
3. Be generous. Engage with other tweeters by re-tweeting content that you find interesting. Think of your tweets as your online journal that you can reference on your public timeline. It is easy to RT tweets that you like of others — and the added bonus is that you’ll have those tweets in your stream for future reference. Not only are you helping yourself, you are spreading the word for others. People you RT will be more likely to follow you back and spread the word about you.
4. Be a resource for others. Add value with each tweet or retweet. Make sure that when you are tweeting, you treat each one like an email. Sending too many emails decreases your credibility. Make sure that when you have something to say, your followers think it’s worthwhile.
5. Take Twitter offline. Arrange for a phone call or coffee meeting with interesting tweeps that you follow. Or attend or create a Tweet-up in your area. Check out Twtvite, an event manager tool that helps you create and learn about TweetUps.
6. Listen. Try to read of your followers Tweets and follow the most popular hashtags like #SocialMedia and #FollowFriday and industry hashtags that affect your job or interests like #PR or #Marketing. I would also suggest checking out the #hashtags Web site that tracks the most popular hashtags on Twitter and provides details about those hashtags.
7. Be relevant. Try as much as possible to link to articles or post something that is new and newsworthy. For example, I recently tweeted an article from TMZ that claimed the Tiger Woods injuries in the car accident were caused by his wife, not his collision. It was one of my most popular tweets.
8. Quality over quantity. There is a big temptation to get as many followers as possible. The key is to have a quality following over a large quantity of followers. As Twitter becomes more popular, more and more spammers (and the porn industry) will want to become your friend. Check out How to get more followers: Some methods that work for some more information.
9. Patience is a virtue. A large following doesn’t occur overnight. It takes a while to build a loyal following. Rome wasn’t built in a day and neither will your following. Be persistent and continue to invest time in growing your network on Twitter.
10. Treat others as THEY want to be treated. It is a twist on the golden rule. Find out how your followers like to interact with others and engage with them in a similar fashion.
What do you think? What are some others ways you can grow your influence on Twitter?